Gigaset

Founded in Düsseldorf in 2008, Gigaset is the leading landline telecommunications company in Europe, producing high-quality landline telephones and smart home solutions. With the help of Android, Gigaset ventured into the smartphone business and launched its very first Android smartphone in September 2015. The telecommunications industry moves at an incredible pace, particularly the smartphone market,” explains Product Manager Dominik Bläker. “We wanted to speed up our product development. Thanks to Android, we’ve reduced our development expenditure by 30%. Moreover, development on Android OS allowed us to shorten our development cycle by 25%, which is a huge amount, given the kind of labour-intensive development required to make high-end smartphones like ours,” explains Bläker. Gigaset customers have responded positively to the new Gigaset Android smartphones. “Our first Android smartphones are being very well received. Android has enabled us to maintain our leading position in the market and hire more staff for our new smartphones business unit. We consider Android to be the best operating system out there,” concludes Bläker. With their new Me range of Android smartphones, Gigaset has also managed to secure lucrative sponsorships with Bayern Munich and Royal Ascot.

Thanks to Android, we've reduced our development expenditure by 30% and shortened the development cycle by 25%.

Dominik Bläker, Product Manager, Gigaset